Integration · Communication

Connect Claude & ChatGPT to WA Smart Business

Ask your AI to send a WhatsApp message or an approved template to a customer, look up a contact by phone number, or check whether a message was read. It can create and update contacts, add tags, sort contacts into groups and assign them to an agent. It can also read the conversation with a contact over a period you choose.

Connect WA Smart Business free

Free plan, no credit card. Takes about a minute.

Try asking

“Send the order_shipped template to +45 12 34 56 78 with order number 1182.”
The AI finds the approved template and sends it to the number with the variables filled in. The message goes out right away.
“Was the message I sent to contact 5521 this morning read?”
It checks the delivery status of the message: sent, delivered, read or failed.
“Show me my conversation with contact 5521 from last week.”
It reads the message thread with the contact between the start and end time.

What your AI can do

WhatsApp messages

Send text, media, reply buttons and approved templates, read conversations and check the delivery status of a message.

Contacts and groups

Find contacts by phone, create and update them, and create and read contact groups.

Tags and agents

Create tags and add them to contacts, list custom fields and assign contacts to the agents who handle chats.

“Who is +39 333 123 4567?”
It finds the contact by phone number and shows the name, email and group.
“Create a contact for Luca Bianchi, +39 333 765 4321, and put him in the Leads group.”
It looks up the group ID and creates the contact with phone number, name and group.
“Tag contact 5521 as VIP and assign her to Anna.”
It adds the tag while keeping existing ones, finds Anna among your agents and assigns the contact to her.

22 tools for WA Smart Business

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

add_tags_to_contactChanges dataAdd tags to a contact, keeping existing ones: contact ID `idc` and a list of `tags`.
assign_contact_to_agentChanges dataAssign a contact (`id_customer`) to an agent (`id_agent`).
create_contactChanges dataCreate a contact with `contacts_wa_id` (phone with country code), first/last name, email and optional group `id_group`.
create_groupChanges dataCreate a contact group with a name (`nome`) and optional hex color (`colore`).
create_tagChanges dataCreate a tag with a label (`label_key`) and optional hex color (`colore`).
delete_contactDeletesPermanently delete a contact by `idc`. Cannot be undone.
find_contact_by_phoneChanges dataFind a contact by `phone` number (with country code).
get_contactGet one contact by contact ID `idc`.
get_conversationGet the message thread with a contact by `idc` between `start_timestamp` and `end_timestamp`.
get_groupGet one contact group by group ID `idg`.
get_messageGet one sent or received message by `message_id`.
get_message_statusCheck the delivery status (sent, delivered, read, failed) of a message by `message_id`.
list_agentsList all agents (team members who handle chats).
list_contactsList contacts, optionally filtered by `tag_ids`, `group_ids` or created/updated dates.
list_custom_fieldsList the custom contact fields defined in the account.
list_groupsList all contact groups with their IDs.
list_message_templatesList the WhatsApp message templates approved by Meta, with their IDs and variables.
list_tagsList all tags with their IDs.
send_button_messageVisible to othersSend a WhatsApp message with reply buttons to a contact: `contacts_wa_id`, `body` and `buttons`. Sends immediately.
send_messageVisible to othersSend a WhatsApp message to a contact (`contacts_wa_id` phone with country code): text in `body`, or `type` image/document/video with `url_media_content`. Sends immediately; free-form messages only reach contacts who wrote in the last 24 hours.
send_template_messageVisible to othersSend an approved WhatsApp template (`template_id`) to a contact phone `contacts_wa_id`, filling variables `first`, `second`, `third` and so on. Sends immediately.
update_contactChanges dataUpdate a contact by `idc`: name, email, phone, group, locale or blacklist flag. Only the fields you pass change.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose WA Smart Business from the app list.
2
Paste your key
Paste the API token of your WA Smart Business account. If you cannot find it in your account, ask WA Smart Business support ([email protected]) for your API token.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in WA Smart Business?

It can read contacts, groups, tags, agents, custom fields, message templates, conversations and message status. It can send WhatsApp text, media, button and template messages, create and update contacts, groups and tags, assign contacts to agents and delete contacts if you switch that tool on.

Does the AI see my WA Smart Business API token?

No. Your WA Smart Business credentials are encrypted at rest and never shown to the AI. After you save them, they are not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start with lookups only. Sending a message reaches your customer immediately, and deleting a contact cannot be undone. These actions can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT, open Settings › Apps & Connectors › Advanced, turn on Developer mode and add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan, and you do not need a credit card to start. Paid plans are billed per completed task. You also need your own WA Smart Business account.

Can the AI message any contact at any time?

Not always. A free-form message only reaches contacts who wrote to you in the last 24 hours. For other contacts the AI can send one of your WhatsApp templates approved by Meta, and it can list those templates with their IDs and variables.