Integration · CRM & sales

Connect Claude & ChatGPT to MadKudu

Ask your AI how well a company fits, who to talk to at an account, or what a lead has been doing lately in MadKudu. It can look up accounts by domain and people by email, search both, and read scores, firmographic details and recent activities. It can also search a company's job postings, enrich a person through a data provider and run an AI web search.

Connect MadKudu free

Free plan, no credit card. Takes about a minute.

Try asking

“What does MadKudu say about acme.com?”
The AI looks up the account by domain and reads its scores and firmographic details.
“Who should we talk to at Acme?”
It lists the most relevant people at the account.
“What has [email protected] done recently?”
It looks up the person by email and lists their recent activities.

What your AI can do

Lookup and scores

Look up accounts by domain, LinkedIn or Crunchbase and people by email or LinkedIn, and read their scores and profile details.

People and activity

Search accounts and people, list the top people at an account, and read recent activities for both.

Research and enrichment

Search a company's job postings, enrich a person through Apollo, Cognism or ZoomInfo, and run AI web searches.

“Is Acme hiring for sales roles?”
It searches the company's job postings by domain, with your search text.
“Get contact details for this person from ZoomInfo.”
It checks which data providers your organisation has, then enriches the person using their provider ID.
“Any news about Acme from the last month?”
It runs an AI web search limited to news and a time range, with a written answer if you want one.

15 tools for MadKudu

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

enrich_personChanges dataGet contact information for a person from a data provider: pass `provider` (apollo, cognism or zoominfo) and that provider's `provider_id` for the person.
get_accountGet one account by its MadKudu `mk_id`, including its scores and firmographic details.
get_organisationGet your own MadKudu organisation's information.
get_personGet one person by their MadKudu `mk_id`, including scores and profile details.
get_value_propositionGet your organisation's value proposition as stored in MadKudu.
list_account_activitiesChanges dataList recent activities for an account by `mk_id`, with optional search, filters, sort and paging.
list_account_top_personsList the most relevant people at an account, by the account's `mk_id`.
list_person_activitiesChanges dataList recent activities for a person by `mk_id`, with optional search, filters, sort and paging.
list_sourcing_providersList the data providers available to your organisation for sourcing and enriching people.
lookup_accountLook up a company account by domain, LinkedIn, Twitter, Crunchbase or your external ID. Returns the MadKudu account with its mk_id.
lookup_personLook up a person by email, LinkedIn, Twitter or your external ID. Returns the MadKudu person with its mk_id.
search_accountsChanges dataSearch your MadKudu accounts with a free-text `search`, `filters`, `sort` and `limit`; page with `cursor`.
search_job_postingsChanges dataSearch a company's job postings by its `domain`, with optional search text, filters and paging.
search_personsChanges dataSearch people in MadKudu with a free-text `search`, `filters`, `sort` and `limit`; page with `cursor`.
web_searchChanges dataRun an AI web search for `query`, optionally limited to news, a time range, a country or specific domains, and optionally with a written answer.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose MadKudu from the app list.
2
Paste your key
Paste your MadKudu API key. You must be a MadKudu admin. Log in to admin.madkudu.com, go to Personal Settings > My API Keys, click Create API key, name it and copy the key.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in MadKudu?

The AI can look up and search accounts and people, read their scores and details, list the top people at an account, and read recent account and person activities. It can search a company's job postings, enrich a person from a data provider, run AI web searches, and read your organisation's details and value proposition.

Does the AI see my MadKudu credentials?

No. Your MadKudu API key is encrypted at rest and never shown to the AI. After you save it, it is not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, for example lookups and scores without enrichment or web search. Enrichment and web searches can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT, open Settings › Apps & Connectors › Advanced, turn on Developer mode and add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own MadKudu account, and MadKudu API calls can use your MadKudu credits.

Which data providers can the AI use for enrichment?

Enrichment works through Apollo, Cognism or ZoomInfo, and only with the providers available to your MadKudu organisation. The AI can list them first. It needs the person's ID at that provider to enrich them.