Integration · E-commerce

Connect Claude & ChatGPT to Hello Retail

Ask your AI to check how a product looks in Hello Retail, change a price or stock status right away, or queue a product feed run. It can also run searches and recommendation boxes the way shoppers see them and ask Product Intelligence which products to promote.

Connect Hello Retail free

Free plan, no credit card. Takes about a minute.

Try asking

“Is the white sneaker marked as in stock in Hello Retail?”
The AI gets the product by its URL and shows price, old price, stock status, brand and categories.
“Set the price of this product to 299 kr and mark it out of stock.”
It updates only price and inStock on the product. The next feed run can overwrite the change.
“We just fixed the feed. Run it again in full.”
It queues the product feed with full=true so Hello Retail reads it again now.

What your AI can do

Product data

Get, create, update and delete products in the Hello Retail catalog without waiting for the next feed.

Feeds

Queue one product feed or all feeds, as a delta or full run.

Search, recommendations and insight

Run searches, recommendation boxes and pages, and query Product Intelligence for top products and product insight.

“What do shoppers see when they search for "running shoes"?”
It runs the search with your search configuration key and lists the top products, filters and sorting options.
“Which 10 products sell best on Saturdays?”
It asks Product Intelligence for top products on day 6 and lists them with score and price.
“Show the recommendations on the product page box for this product.”
It calls the recommendation box with the product URL as context and lists the products it returns.

10 tools for Hello Retail

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

ask_product_intelligenceChanges dataRun a Product Intelligence GraphQL query: topProducts ranks products by weekday, time of day, discount, lifetime value, retention or repurchase; productInsight analyses one product. Free beta.
create_productChanges dataAdd a product to the Hello Retail catalog right away. Your next product feed run can overwrite it.
delete_productMoves moneyPermanently remove a product from the Hello Retail catalog, so it disappears from search and recommendations until a feed adds it again.
get_page_productsChanges dataGet the products on a Hello Retail page (for example a category page) by page key, with paging, filters and sorting.
get_productGet one product from the Hello Retail catalog by its product URL (id), with prices, stock, brand, categories and extra data.
get_recommendationsChanges dataGet product recommendations, either from a recommendation box key or from sources such as TOP, MOST_BOUGHT, ALTERNATIVES or BOUGHT_TOGETHER.
queue_all_product_feedsChanges dataQueue all product feeds on the website to be read again now.
queue_product_feedChanges dataQueue one product feed (by feedConfigId) to be read again now. Set full=true to force a full run.
search_shopChanges dataSearch the shop the way customers do, using a search configuration key from My Hello Retail. Returns products with filters and sorting, and optionally categories, brands and pages.
update_productVisible to othersChange fields on one product, for example price, oldPrice or inStock. Only the fields you send change; null removes a field.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Hello Retail from the app list.
2
Paste your key
Paste an API key and your website UUID. In my.helloretail.com create an API key in the API key section (click Create), and find the website UUID under Websites > Go to Settings. Search, recommendation and page keys are entered per request, since they are not secret.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
Click your name, then Settings › Connectors › Add custom connector. Paste your link as the Remote MCP server URL. Switch it on from the + menu in a chat.

Questions

What can the AI do in Hello Retail?

It can get, create, update and delete products, queue product feed runs, run searches, recommendation boxes and pages, and query Product Intelligence for top products and single product insight.

Does the AI see my Hello Retail credentials?

No. Your Hello Retail credentials are encrypted at rest and never shown to the AI. After you save them, they are not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start read-only. Deleting a product removes it from search and recommendations until a feed adds it again, and it can require your approval before it runs. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT, open Settings › Apps & Connectors › Advanced, turn on Developer mode and add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Hello Retail account. PipMCP is an independent service and is not affiliated with Hello Retail.

Will my product feed undo changes the AI makes?

It can. Product updates through the API are meant for fast changes on top of your feed. When the feed runs again, its data can replace what the AI changed, so make lasting changes in your shop or feed.