Integration · Marketing

Connect Claude & ChatGPT to Bitly

Ask your AI to shorten a link, make a QR code or tell you how a campaign link performed in Bitly. It can search your links and QR codes, read clicks over time and by country, device and referrer, and change a link's title, tags or destination. Link reporting gets done without exporting anything.

Connect Bitly free

Free plan, no credit card. Takes about a minute.

Try asking

“Shorten our spring sale landing page and tag it spring-sale.”
The AI creates a Bitly link for the long URL with the title and tag you give, in your default group.
“How many clicks did bit.ly/abc123 get in the last 30 days?”
It reads the link's clicks per day for the period and gives you the total.
“Where do the clicks on our newsletter link come from?”
It breaks the link's clicks down by country and by the websites or apps that referred them.

What your AI can do

Links and campaigns

Shorten links with custom back-halves, tags and expiry dates, search and update links, and group them in campaigns.

QR codes

Create, search and update QR codes, read scan totals and get the image ready to download.

Click metrics

Read click totals, clicks over time, top links, and breakdowns by country, device and referrer.

“Make a QR code for our event page.”
It creates a QR code in your group that points to the URL, with the title you choose, and fetches the image.
“Which of our links got the most clicks this month?”
It lists the group's most-clicked links for the period.
“Point bit.ly/menu to the new menu page.”
It updates the link's long URL. The short link stays the same and now sends visitors to the new page.

24 tools for Bitly

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

create_bitlinkChanges dataCreate a short link for `long_url` with extra options: `title`, `tags`, `group_guid`, `domain`, `keyword` (custom back-half) and `expiration_at`.
create_campaignChanges dataCreate a campaign with `name`, `description`, `group_guid` and optional `channel_guids` to group related links.
create_qr_codeChanges dataCreate a QR code in `group_guid` that points to a `destination` (a `long_url` or an existing `bitlink_id`). Optional `title`, `tags` and design options in `render_customizations`.
delete_bitlinkDeletesPermanently delete a short link by `bitlink`. The link stops working; this cannot be undone.
expand_bitlinkChanges dataLook up the original long URL behind a short link by `bitlink_id` (e.g. bit.ly/abc123).
get_bitlinkGet one short link by `bitlink` (e.g. bit.ly/abc123, without https://), including its long URL, title, tags and creation date.
get_bitlink_click_summaryGet the total click count for a short link by `bitlink` over a period set by `unit` (minute, hour, day, week, month) and `units` (how many; -1 for all time).
get_bitlink_clicks_by_countryGet where a short link's clicks came from by country, for `bitlink` over `unit` and `units`.
get_bitlink_clicks_by_deviceGet a short link's clicks split by device type, for `bitlink` over `unit` and `units`.
get_bitlink_clicks_by_referrerGet which websites or apps referred clicks to a short link, for `bitlink` over `unit` and `units`.
get_bitlink_clicks_over_timeGet click counts for a short link by `bitlink`, broken down per `unit` (day, week, month...) for the last `units` periods.
get_current_userGet the connected Bitly user's profile, including name, emails and default group GUID. Use it to find the `group_guid` other tools need.
get_qr_codeGet one QR code by `qrcode_id`, including its title, destination and settings.
get_qr_code_imageGet the image of a QR code by `qrcode_id`, ready to download or share.
get_qr_code_scan_summaryGet the total scans of a QR code by `qrcode_id` over `unit` and `units`.
get_top_linksGet a group's most-clicked short links for `group_guid` over `unit` and `units`, with optional `limit`.
list_campaignsList campaigns, optionally filtered by `group_guid`.
list_groupsList the Bitly groups you belong to, optionally filtered by `organization_guid`. Links, QR codes and campaigns live inside a group.
list_tagsList the tags used in a group by `group_guid`, optionally only for `type` bitlink or qr_code.
search_bitlinksSearch the short links in a group by `group_guid`, with optional `query` text, `tags`, `created_after`/`created_before` (Unix seconds), `archived` and `campaign_guid` filters. Paginate with `search_after`.
search_qr_codesSearch the QR codes in a group by `group_guid`, with optional `query`, `tags`, `archived` and creation-date filters.
shorten_linkChanges dataShorten a `long_url` into a Bitly link. Optional `group_guid` and `domain` (a custom branded domain you own).
update_bitlinkChanges dataUpdate a short link by `bitlink`: change `title`, `tags`, `archived`, `expiration_at` or the destination `long_url`. Only the fields you pass change.
update_qr_codeChanges dataUpdate a QR code by `qrcode_id`: `title`, `tags`, `archived`, `expiration_at` or design in `render_customizations`.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Bitly from the app list.
2
Paste your key
Paste your Bitly access token. In Bitly, open Settings › Developer settings › API, enter your password and click Generate token. Copy the token and paste it into PipMCP.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
Click your name, then Settings › Connectors › Add custom connector. Paste your link as the Remote MCP server URL. Switch it on from the + menu in a chat.

Questions

What can the AI do in Bitly?

The AI can search and read your links, QR codes, campaigns, tags and groups, and read click and scan metrics. It can shorten links, create links with a custom back-half, create QR codes and campaigns, and update links and QR codes. It can also delete a link if you switch that tool on.

Does the AI see my Bitly access token?

No. Your Bitly access token is encrypted at rest and never shown to the AI. After you save it, it is not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start with reporting only. Deleting a link is permanent and the link stops working, so it can require your approval before it runs. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Bitly account.

Do I need to know my Bitly group ID?

No. Bitly keeps links, QR codes and campaigns inside groups, and many tools need the group's ID. The AI can read your default group from your profile or list the groups you belong to, and use that.