Integration · Email

Connect Claude & ChatGPT to Optimizely Campaign

Ask your AI how a campaign performed, how many recipients a list has, or to add a new subscriber. It can read and update recipients, list campaigns and their mailings, send test mailings, start or stop a mailing and send transactional mails. Bounces, unsubscribes and the blocklist are covered too.

Connect Optimizely Campaign free

Free plan, no credit card. Takes about a minute.

Try asking

“How did last week's newsletter campaign perform?”
The AI finds the campaign and reads its report with sends, opens, clicks and bounces.
“How many recipients are on the Customers DK list?”
It finds the recipient list and counts its recipients.
“Add [email protected] to the newsletter list with first name Anna.”
It checks the list's fields and adds the recipient with the data you gave.

What your AI can do

Recipients and lists

List recipient lists and their fields, count, read, add and update recipients, and remove a recipient from a list.

Campaigns and mailings

List and create campaigns, read their mailings and reports, send test mailings, and start or stop a mailing.

Transactional mails and deliverability

Send transactional mails and read their reports, list message templates, bounces and unsubscribes, and manage the blocklist.

“Send a test of the October mailing to our test recipients.”
It sends a test version of the mailing to the recipients you pick from a test list. Real emails go out to them.
“Which addresses hard bounced on the last mailing?”
It lists responses in the hardbounce category for that mailing.
“Unsubscribe [email protected] and block every address at example.net.”
It unsubscribes the recipient and adds the pattern *@example.net to the blocklist.

30 tools for Optimizely Campaign

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

add_blocklist_entryChanges dataAdd an address pattern to the blocklist so it never receives mailings. Pass `entry` (* and ? wildcards allowed) and an optional `reason`.
add_recipientsChanges dataAdd recipients to a recipient list. Pass `recipient_list_id` and `recipients` (each with `id`, `address` and field `data`); `optin_process_id` triggers an opt-in process.
count_recipients_in_listCount the recipients in a recipient list, optionally within a `target_group`.
create_campaignChanges dataCreate a campaign with a `name` and `recipient_list_ids`, or copy an existing one via `source_campaign_id`.
get_campaignGet one campaign by `campaign_id`.
get_campaign_mailingGet one mailing in a campaign by `campaign_id` and `mailing_id`.
get_campaign_reportGet the performance report for a campaign by `campaign_id` (sends, opens, clicks, bounces).
get_current_userGet basic information about the authenticated Optimizely Campaign user.
get_message_templateGet one message template by `message_template_id`.
get_recipientGet one recipient in a list by `recipient_list_id` and `recipient_id` (usually the email address).
get_recipient_listGet one recipient list by `recipient_list_id`.
get_transactional_mailGet one transactional mail by `transactional_mail_id`.
get_transactional_mail_reportGet the performance report for a transactional mail by `transactional_mail_id`.
list_blocklist_entriesList blocklist entries, optionally matching a `pattern` or `reason`.
list_campaign_mailingsList the mailings in a campaign by `campaign_id`.
list_campaignsList campaigns, filterable by `status`, `folder_id`, `media_type` and date range. Use to find a `campaign_id`.
list_message_templatesList message templates, optionally in a `folder_id`.
list_recipient_list_fieldsList the fields (attributes) of a recipient list by `recipient_list_id`. Use before adding or updating recipients.
list_recipient_listsList recipient lists in the client, with paging and sorting. Use to find a `recipient_list_id`.
list_recipients_in_listList the recipients in a recipient list by `recipient_list_id`, with paging, optional `attribute_names` and `target_group` filter.
list_responsesList bounces and auto-replies of a `category` (hardbounce, softbounce, autoresponder, unknown), filtered by `mailing_id`, `recipient_ids` or `sender_ids` and dates.
list_transactional_mailsList transactional mails, filterable by status, folder and date. Use to find a `transactional_mail_id`.
list_unsubscribesList unsubscribed recipients, filterable by `recipient_ids`, `recipient_list_id` and `media_type`.
remove_recipient_from_listDeletesPermanently remove one recipient from a recipient list by `recipient_list_id` and `recipient_id`.
send_test_mailingChanges dataSend a test version of a campaign mailing to selected `recipient_ids` from a test `recipient_list_id`. Sends real emails to those test recipients.
send_transactional_mailVisible to othersSend a transactional mail to one recipient. Pass `transactional_mail_id`, `recipient_list_id`, `recipient_id` (email or phone) and optional `data` for personalization. Sends a real message.
start_mailingVisible to othersStart sending a campaign mailing by `campaign_id` and `mailing_id`. This sends emails to the campaign's recipients and cannot be undone once delivered.
stop_mailingVisible to othersStop a running campaign mailing by `campaign_id` and `mailing_id`.
unsubscribe_recipientsChanges dataUnsubscribe recipients by `recipient_ids` (or `mail_ids`), optionally for one `recipient_list_id`. They will stop receiving mailings.
update_recipientChanges dataUpdate field values of one recipient by `recipient_list_id` and `recipient_id`; `mode` sets, prepends or appends text.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Optimizely Campaign from the app list.
2
Paste your key
Paste three values: your API user name, its password and your client ID. Optimizely customer support creates the REST API user for your client: give them a new email address on the same domain as your Optimizely Campaign login and activate the user from the email they send. The client ID is in Optimizely Campaign under Administration > API Overview > REST API.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in Optimizely Campaign?

The AI can read recipient lists, recipients, campaigns, mailings, reports, transactional mails, message templates, bounces, unsubscribes and the blocklist. It can add and update recipients, remove them from a list, create campaigns, send test mailings, start and stop mailings, send transactional mails, unsubscribe recipients and add blocklist entries.

Does the AI see my Optimizely Campaign API password?

No. Your Optimizely Campaign credentials are encrypted at rest and never shown to the AI. After you save them, they are not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start with reports and lookups only. Starting a mailing sends email to the campaign's recipients and cannot be undone once delivered, and removing a recipient from a list is permanent. These actions can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Optimizely Campaign account.

How do I get an API user for Optimizely Campaign?

The REST API uses a separate API user, which Optimizely customer support creates for your client on request. You give them a new email address on the same domain as your Optimizely Campaign login and activate the user from the email you receive. Then paste the API user's name and password into PipMCP together with your client ID.