Integration · Websites & content

Connect Claude & ChatGPT to Content Workflow by Bynder

Ask your AI which items are overdue, to draft copy into an item's fields, or to set up a new page from a template in Content Workflow by Bynder, formerly GatherContent. It can list and read items, templates, components, folders and files, and create, rename, move and fill items. Your content plan gets updated from the chat.

Connect Content Workflow by Bynder free

Free plan, no credit card. Takes about a minute.

Try asking

“Which items in the website project are overdue?”
The AI lists items filtered by overdue, with name, status and folder.
“Create an item called "About us" in the Company folder using the Page template.”
It finds the template and folder and creates the item with that structure.
“Fill in the intro field of the About us item with this text.”
It reads the item's structure to find the field, then updates that field with your text. The old value is overwritten.

What your AI can do

Items and content

List items by status, folder, template, assignee or overdue, read their content, and create, rename, move, duplicate and update items.

Templates and components

List and read templates and reusable components, and apply a template to an item to give it that structure.

Folders and files

Read the folder tree, create and rename folders, and list and read files uploaded to the project.

“What fields does the Product page template have?”
It reads the template and lists its field structure.
“Move all the blog drafts into a new folder called Archive 2025.”
It creates the subfolder, then moves each matching item into it.
“Which images have been uploaded to this project?”
It lists the project files, filtered by type.

18 tools for Content Workflow by Bynder

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

apply_template_to_itemChanges dataApply a template to an item by `item_id` and `template_id`, giving it that structure.
create_folderChanges dataCreate a subfolder with a `name` inside the folder `folder_uuid`.
create_itemChanges dataCreate an item with a `name`, optional `template_id`, `folder_uuid`, `status_id` and `content` (field UUID to value).
duplicate_itemVisible to othersMake a copy of an item by `item_id`.
get_componentGet one component by `component_uuid`.
get_fileGet one project file by `document_id`.
get_folder_treeGet the project's folders as a nested tree.
get_itemGet one item by `product_id` (item ID), including its structure and content.
get_templateGet one template by `template_id`, including its field structure.
list_componentsList reusable components in the project.
list_filesList files uploaded to the project, filtered by name or type.
list_foldersList folders in the project.
list_itemsList content items in the project, filtered by name, status, folder, template, assignee or overdue, with paging.
list_templatesList templates in the project.
move_itemChanges dataMove an item to another folder (`folder_uuid`) or position.
rename_folderChanges dataRename a folder by `folder_uuid`.
rename_itemChanges dataRename an item by `item_id`.
update_item_contentChanges dataUpdate an item's content by `item_id`: pass `content` as a mapping of field UUID to value. Overwrites those fields.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Content Workflow by Bynder from the app list.
2
Paste your key
Paste the email you log in with, an API key and a project ID. Open Personal Settings → API (app.gathercontent.com/settings/api) and generate a key. The project ID is the number after /projects/ in the app's address bar.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in Content Workflow?

The AI can read items, their content and structure, templates, components, folders and project files. It can create, rename, move and duplicate items, update item content, apply a template to an item, and create and rename folders.

Does the AI see my Content Workflow API key?

No. Your login email and API key are encrypted at rest and never shown to the AI. After you save them, they are not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start read-only. Updating item content overwrites the fields it touches, so writing tools can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Content Workflow account.

Why do I need a project ID?

Most tools work inside one Content Workflow project, such as listing its items, templates and folders. You find the project ID as the number after /projects/ in the app's address bar and paste it with your email and API key.