Integration · Marketing

Connect Claude & ChatGPT to UTM.io

Ask your AI to build a tracked link for a campaign, find the links you made last month, or fix a wrong UTM value in UTM.io. It works in your workspaces, uses the parameters and allowed values you have set up, and can shorten links with your shorteners. Your campaign tagging stays consistent without copying values by hand.

Connect UTM.io free

Free plan, no credit card. Takes about a minute.

Try asking

“Make a UTM link to our spring sale page: source newsletter, medium email, campaign spring-sale.”
The AI searches for an existing link first, then creates the tracked link in your workspace with those UTM values.
“Which links did we create between 1 and 31 March?”
It searches the links in the workspace between the start and end date.
“Which values are allowed for medium in our Marketing workspace?”
It lists the allowed values for the medium parameter in that workspace.

What your AI can do

Tracked links

Search, create, update and delete tracked links with source, medium, campaign, term and content.

Parameters and values

Read the UTM fields and custom parameters in a workspace, list the allowed values and add new ones.

Workspaces and shorteners

List your workspaces and the link shorteners available in each one.

“Add linkedin as an allowed source.”
It adds the new value to the source parameter in the workspace.
“Change the campaign on the webinar link to webinar-q3.”
It finds the link and updates its campaign value.
“Make a short link to the pricing page with our own short domain.”
It lists the shorteners in the workspace and creates the tracked link with the one you pick.

10 tools for UTM.io

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

create_linkChanges dataCreate a tracked UTM link for a destination `url` in a `workspace`, with source, medium, campaign, term and content; optionally shorten it with a `shortener`.
create_parameter_valueChanges dataAdd an allowed value to a parameter in a `workspace`: the parameter `name` and the new `value`, with an optional display name.
delete_linkDeletesPermanently delete a tracked link by `link_id`. This cannot be undone.
list_parameter_valuesList the allowed values for a parameter in a `workspace`, optionally for one `field_name` (e.g. source or medium).
list_parametersChanges dataList the UTM parameters or custom attributes defined in a `workspace`, by `type`.
list_shortenersList the link shorteners (short domains) available in a workspace (`workspace_id`).
list_workspace_fieldsList the UTM fields and custom parameters configured for a workspace (`workspace_id`).
list_workspacesList the UTM.io workspaces you can use. Most tools need a workspace ID from here.
search_linksSearch tracked links in a `workspace` by text, or between `start_date` and `end_date`. Use this before creating a link to avoid duplicates.
update_linkChanges dataUpdate a tracked link's destination URL or UTM values (source, medium, campaign, term, content) by `link_id`.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose UTM.io from the app list.
2
Paste your key
Paste a UTM.io API key. API access is on the Premium and Enterprise plans, and you request it through a support ticket. As an account admin or owner, open the API Keys page, click Create API Key, pick a name and the user the key acts as, and copy the key.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in UTM.io?

It can list workspaces, their UTM fields and custom parameters, allowed values and shorteners, and search tracked links. It can create, update and delete tracked links and add allowed values to a parameter.

Does the AI see my UTM.io credentials?

No. Your UTM.io credentials are encrypted at rest and never shown to the AI. After you save them, they are not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start with searching links only. Deleting a link is permanent and can require your approval before it runs. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own UTM.io account with API access.

Do I need a specific UTM.io plan?

API access is on the UTM.io Premium and Enterprise plans, and you request it through a support ticket with UTM.io. Once it is on, an account admin or owner creates the key on the API Keys page and picks the user the key acts as.