Integration · Marketing

Connect Claude & ChatGPT to Paved

Ask your AI how your Paved ad network campaigns are performing, which ad copy works best, or which sponsorships are booked in your newsletter. As an advertiser you can create campaigns and ad copies, change bids and budgets, and stop a campaign. As a publisher you can see placements, sponsorships and placement reporting for your newsletters.

Connect Paved free

Free plan, no credit card. Takes about a minute.

Try asking

“How did my Paved campaigns do last week?”
The AI lists your ad network campaigns and reads the stats for each one for that date range.
“Which ad copy in the spring campaign gets the best results?”
It reads the stats for every ad copy in the campaign so you can compare them.
“Lower the daily budget on campaign 4821 to 150.”
It updates the campaign's daily budget. Budget changes affect ad spend.

What your AI can do

Ad network campaigns

List, create and update campaigns, change bids, status and budgets, and stop a running campaign.

Ad copies and stats

Create and edit ad copies, and read campaign and ad copy stats by day, week or month.

Newsletters and sponsorships

List your newsletters, their placements and sponsorships, placement reporting, and sponsorships you booked as an advertiser.

“Set up a new campaign for our webinar, starting next Monday.”
It creates the campaign with name, bid and start date and adds the ad copy you write. It does not run until submitted.
“Which sponsorships are booked in my newsletter?”
It lists the sponsorships in your newsletter, optionally with creatives and reporting.
“Stop the holiday campaign.”
It stops the running ad network campaign.

18 tools for Paved

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

create_ad_copyChanges dataAdd an ad copy to a campaign: `title`, `body`, `cta`, `link` and an optional image URL.
create_campaignChanges dataCreate a new ad network campaign with `name`, `bid_amount` and `start_date`, plus optional end date, budgets, countries and industries. It does not run until submitted.
get_ad_copyGet one ad copy by `ad_network_id` and `ad_copy_id`.
get_campaignGet one ad network campaign by `ad_network_id`, optionally with ad copy stats for a date range.
get_campaign_statsGet performance stats for a campaign by `ad_network_id`, with optional date range and granularity (day, week, month).
get_newsletterGet one of your newsletters by `newsletter_id`.
get_newsletter_placement_reportingGet ad network placement reporting for a newsletter by `newsletter_id`, with an optional date range.
get_newsletter_sponsorshipGet one sponsorship in your newsletter by `newsletter_id` and `sponsorship_id`.
list_ad_copiesList the ad copies (creatives) of a campaign by `ad_network_id`.
list_ad_copy_statsGet stats for all ad copies in a campaign by `ad_network_id`, with an optional date range.
list_advertiser_sponsorshipsList the newsletter sponsorships you have booked as an advertiser.
list_campaignsList your ad network campaigns, optionally filtered by status and date range.
list_newsletter_placementsList the ad network placements in one of your newsletters by `newsletter_id`.
list_newsletter_sponsorshipsList sponsorships booked in one of your newsletters by `newsletter_id`, optionally with creatives and reporting.
list_newslettersList the newsletters you publish on Paved.
stop_campaignChanges dataStop a running ad network campaign by `ad_network_id`.
update_ad_copyChanges dataUpdate an ad copy's title, body, CTA, link or status by `ad_network_id` and `ad_copy_id`.
update_campaignChanges dataUpdate a campaign's name, status, bid amount or daily/total budget by `ad_network_id`. Budget changes affect ad spend.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Paved from the app list.
2
Paste your key
Paste your Paved API key. In Paved open Settings › Company (paved.com/settings/company) and copy the API key.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in Paved?

It can list and read ad network campaigns, ad copies and their stats, your newsletters, newsletter placements and sponsorships, placement reporting and sponsorships you booked as an advertiser. It can create and update campaigns and ad copies and stop a campaign.

Does the AI see my Paved API key?

No. Your Paved API key is encrypted at rest and never shown to the AI. After you save it, it is not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start with stats only. Creating or stopping a campaign and changing bids or budgets can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Paved account.

Can the AI change how much I spend on Paved?

Only if you switch those tools on. update_campaign can change a campaign's bid and its daily or total budget, and those changes affect ad spend. New campaigns do not run until submitted. You can keep the AI read-only, or require approval for every campaign change.