Integration · Marketing

Connect Claude & ChatGPT to Feathr

Ask your AI who a contact is, what they have done and which campaigns you are running in Feathr. It can find and update persons, add or remove tags, record activity like page views and form submissions, and read campaigns, projects and flights. Contact questions get answered without clicking through lists.

Connect Feathr free

Free plan, no credit card. Takes about a minute.

Try asking

“Find [email protected] in Feathr and show me her tags.”
The AI looks the person up by email and reads her record with tags, address and custom fields.
“Which contacts were updated in the last week?”
It lists persons updated in that window, with name and email.
“Tag everyone from this list of emails as Conference 2026 attendee.”
It finds the tag ID, looks up each person and adds the tag to them.

What your AI can do

Persons and custom fields

Search, create and update persons, and set custom fields using the field keys defined in your account.

Tags and activity

Create and rename tags, add or remove them on persons, and record or list breadcrumbs like page views and form submissions.

Campaigns and projects

Read campaigns, projects and flights with their type, dates and status.

“Add Jonas Berg, [email protected], as a new contact.”
It creates the person with name and email. By default it matches an existing person instead of making a duplicate.
“What has this person done on our site lately?”
It lists the person's breadcrumbs, such as page views, link clicks and form submissions.
“Which campaigns are in the Spring Membership project?”
It finds the project and lists its flights and campaigns with type, dates and status.

21 tools for Feathr

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

add_person_tagsChanges dataAdd one or more tags to a person, given `person_id` and a list of `tag_ids`.
create_personChanges dataAdd or update a person with email, name, phone, address, tags and custom fields. `mode` is upsert by default (matches an existing person or creates one); use create or update to be strict.
create_tagChanges dataCreate a tag with a `name` and a `context` (person, event, account, partner, person_segment or breadcrumb).
get_accountGet the connected Feathr account and API key details. Use to confirm which account you are working in.
get_campaignGet one campaign by `campaign_id`, including its type, dates and status.
get_flightGet one flight by `flight_id`.
get_personGet one person by their Feathr ID in `contact_id`. Set `extended` to include address, tags, companies and other details.
get_projectGet one project by `project_id`.
get_tagGet one tag by `tag_id`.
list_activityList breadcrumbs (tracked activity such as page views and form submissions), filtered by `person_id`, `campaign_id`, `project_id`, `flavor` or a `since`/`until` time window.
list_campaignsList marketing campaigns in the account, page by page.
list_custom_fieldsList the custom fields defined in the account, optionally for one `collection`. Use to find field keys before setting custom fields on a person.
list_flightsList flights (groups of related campaigns), optionally filtered by `project_id`.
list_personsPage through all persons with a `cursor`, optionally filtered by created or updated time windows. Set `extended` for the full field set.
list_projectsList projects (the folders that group campaigns), page by page.
list_tagsList tags, optionally filtered by `context` (such as person or event). Use to find tag IDs.
record_activityChanges dataRecord an activity (breadcrumb) for a person identified by `email`, `person_id` or `external_id`. `flavor` is required: custom, page_view, page_link_click, form_view or form_submission.
remove_person_tagDeletesRemove one tag from a person: pass the person's ID as `person_id` and the tag's ID as `contact_id`. The person itself is not deleted.
search_personsFind persons (contacts): pass `email` or `external_id` to look up one person, or `updated_since` (max 30 days back) to list recently active persons, optionally narrowed by `tag_ids`. Set `extended` for the full field set.
update_personChanges dataUpdate a person's email, first or last name, phone or custom fields by `contact_id`. Only the fields you pass change.
update_tagChanges dataRename a tag or change its context by `tag_id`.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Feathr from the app list.
2
Paste your key
Paste a Feathr API key (it starts with fthr_). Create the key in the Feathr app and choose its scopes, for example persons:read, tags:write and campaigns:read. The key is shown only once, so copy it right away.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in Feathr?

The AI can read persons, tags, custom fields, breadcrumbs, campaigns, projects, flights and your account details. It can create and update persons, create and rename tags, add or remove tags on a person and record activity for a person.

Does the AI see my Feathr API key?

No. Your Feathr API key is encrypted at rest and never shown to the AI. After you save it, it is not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start read-only. Changes like removing a tag from a person can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Feathr account.

Which scopes should my Feathr API key have?

Only the ones you want the AI to use. When you create the key in Feathr you pick scopes such as persons:read, tags:write or campaigns:read. A key with read scopes only keeps the AI to lookups, on top of the tools you switch on in PipMCP.