Integration · Marketing

Connect Claude & ChatGPT to Custplace

Ask your AI which reviews still need a reply, what customers said about a product, or to invite a recent buyer to leave a review in Custplace. It can search reviews, get reply suggestions and post replies, send and track review invitations, and read shops, products, surveys and benchmark data. Review work gets done without going through the dashboard one review at a time.

Connect Custplace free

Free plan, no credit card. Takes about a minute.

Try asking

“Show me this week's 1 and 2 star reviews.”
The AI searches reviews by rating and date range and lists them with shop and customer.
“Suggest a reply to review 88213 and post it once I approve.”
It gets reply suggestions for the review, and after your go-ahead posts the reply. Replies are public unless you mark them private.
“Invite [email protected] to review her order from 12/09/2026.”
It creates a review invitation with her name, email and order date. Custplace emails her unless you turn that off.

What your AI can do

Reviews and replies

Search reviews by text, rating, shop, source or product, read replies, get reply suggestions and post or delete replies.

Invitations and surveys

Send review or survey invitations, look up their status, and read surveys and their answers.

Shops, products and insights

Read and update shops and products, see review performance per shop and read the competitor benchmark overview.

“What do customers say about SKU 4471?”
It lists the product reviews for that SKU, optionally filtered by rating.
“Which of our shops has the weakest review performance?”
It lists review performance per shop so you can compare them.
“Summarize the answers to our delivery survey from last month.”
It reads the survey answers for the date range and sums them up.

23 tools for Custplace

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

create_productChanges dataAdd a product to the catalog. Required: `sku` and `name`; optionally `gtin`, `brand`, `image` and `website`.
delete_review_replyDeletesPermanently delete a reply to a review by `reply_id`.
get_benchmark_overviewGet the competitor benchmark overview for your brand.
get_productGet one product by `product_id`.
get_reply_suggestionsGet suggested reply texts for a review by `message_id`.
get_reviewGet one review by `message_id`, including any replies.
get_review_invitationGet one review invitation by `solicitation_id`.
get_shopGet one shop's details by `shop_id`.
get_surveyGet one survey by `survey_id`.
get_survey_answerGet one survey answer by `survey_id` and `answer_id`.
list_product_reviewsList the reviews for one product by `product_id`, optionally filtered by `ratings`.
list_product_reviews_by_skuList product reviews for one or more products by comma-separated `skus` (max 50), optionally filtered by `ratings`.
list_shop_performanceList review performance per shop. Filter by `shop_id`, `name`, `city` or `zip_code`.
list_shopsList your shops (stores) by `name`, `city`, `postal_code` or external IDs.
list_survey_answersList answers to a survey by `survey_id`, optionally filtered by `date_from`/`date_to`, `store_id` or `product_id`.
list_surveysList your customer surveys.
reply_to_reviewChanges dataReply to a review by `message_id` with `message` text. The reply is public unless `is_private` is 1; `is_resolved` marks the review resolved.
search_productsSearch your product catalog by `name`, `sku` or `brand`.
search_review_invitationsSearch review invitations by `email`, `order_ref`, `status`, `store_id` or `survey_id`.
search_reviewsSearch customer reviews. Filter by `query` (text, customer name/email, order ref), `ratings`, `shops`, `sources`, `product` (SKU/GTIN), `daterange` (dd/mm/yyyy - dd/mm/yyyy) or `only_published`.
send_review_invitationChanges dataInvite a customer to leave a review or survey. Required: `type` (post_review or post_survey), `email`, `firstname`, `order_date` (dd/mm/yyyy). Emails the customer unless `send_email` is false.
update_productChanges dataUpdate a product by `product_id` (sku, gtin, name, brand, image, website).
update_shopChanges dataUpdate a shop's details by `shop_id`, e.g. name, address, phone, website, description or business hours. Changes may show on your public listings.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Custplace from the app list.
2
Paste your key
Paste your Custplace API token and your Account ID. In the Custplace dashboard go to Settings → Integrations → API, create a token and copy it. Your Account ID is also shown in the dashboard.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in Custplace?

The AI can read reviews, product reviews, reply suggestions, review invitations, shops, shop performance, products, surveys, survey answers and the benchmark overview. It can reply to reviews and delete replies, send review invitations, update shops, and create and update products.

Does the AI see my Custplace credentials?

No. Your Custplace API token is encrypted at rest and never shown to the AI. After you save it, it is not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start read-only. Public replies, review invitations that email customers and shop changes that may show on your listings can require your approval before they run. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Custplace account.

Are the AI's replies to reviews public?

Replies are public by default. The reply tool can mark a reply as private or mark the review as resolved. If you want to read every reply before it goes out, require approval for the reply tool.