Integration · Marketing

Connect Claude & ChatGPT to Brandfolder

Ask your AI to find a logo, show what is in a collection or tag a batch of new assets in Brandfolder. It can search assets across a Brandfolder, a collection, a section or a label, read attachments with their file URL, size and type, and create or update assets and collections. It only sees what your Brandfolder user can access.

Connect Brandfolder free

Free plan, no credit card. Takes about a minute.

Try asking

“Find our latest product photos for the spring campaign.”
The AI searches the assets in your Brandfolder and lists the matches with name and description.
“What is in the Press kit collection?”
It finds the collection and searches the assets inside it.
“Give me the file link and size of our main logo.”
It reads the asset's attachment and returns the file URL, size and type.

What your AI can do

Search assets

Search across a whole Brandfolder, or within one collection, section or label, with paging for large libraries.

Assets and attachments

Read assets with approval and availability dates, custom field values, tags and attachments, and create or update assets.

Collections and tags

List, create and update collections, and read sections, labels and the tags used in a Brandfolder.

“Tag the new banner asset with social and 2026.”
It adds the two tags to the asset. You can check them afterwards in the asset's tag list.
“Create a collection called Trade Show 2026.”
It creates the collection in the Brandfolder you pick, with a name and an optional tagline.
“Add this PDF from a URL as a new asset in the Guidelines section.”
It looks up the section key and creates the asset with a name, a description and the file as an attachment.

22 tools for Brandfolder

These tools are switched on when you connect. You can switch any of them off, or require your approval before it runs.

add_asset_tagsChanges dataAdd tags to an asset (`asset_id`); pass tag names in `data.attributes`.
create_assetChanges dataCreate assets in a Brandfolder (`brandfolder_id`) and section (`section_key`); each item in `data.attributes` has a name, description and attachments given as file URLs.
create_collectionChanges dataCreate a collection in a Brandfolder (`brandfolder_id`) with a name, optional slug and tagline in `data.attributes`.
delete_assetDeletesPermanently delete an asset (`asset_id`) and its attachments. This cannot be undone.
get_assetGet one asset by `asset_id`, with name, description, approval and availability dates.
get_attachmentGet one attachment (file) by `document_id`, with its URL, size and type.
get_brandfolderGet one Brandfolder by `brandfolder_id`.
get_collectionGet one collection by `category_id`.
list_asset_custom_fieldsList the custom field values on an asset (`asset_id`).
list_asset_tagsList the tags on an asset (`asset_id`).
list_brandfolder_tagsList all tags used in a Brandfolder (`brandfolder_id`).
list_brandfoldersList the Brandfolders you can access, optionally filtered by `search`. Use this to get a brandfolder_id.
list_collectionsList the collections in a Brandfolder (`brandfolder_id`).
list_labelsList the labels in a Brandfolder (`brandfolder_id`).
list_organizationsList the organizations your user belongs to.
list_sectionsList the sections in a Brandfolder (`brandfolder_id`). You need a section_key to create assets.
search_assetsSearch assets in a Brandfolder (`brandfolder_id`) with a `search` query, with paging (`page`, `per`).
search_collection_assetsSearch assets in one collection (`collection_id`) with a `search` query, with paging.
search_label_assetsList or search assets that carry a label (`label_id`).
search_section_assetsList or search assets in one section (`section_id`).
update_assetChanges dataUpdate an asset (`asset_id`): name, description, approved flag, availability dates, or add attachments by URL.
update_collectionChanges dataUpdate a collection's name, slug or tagline by `category_id`.

Set up in three steps

1
Pick the app
Create a free PipMCP account and choose Brandfolder from the app list.
2
Paste your key
Paste your Brandfolder API key. Log in to Brandfolder, open your profile's Integrations tab and click the copy icon next to your API key. The API only returns what your user can access.
3
Add the link to your AI
You get a personal MCP link. Add it to Claude, ChatGPT or Cursor:
1. Click your name, then Settings › Connectors › Add custom connector.
2. Paste your link as the Remote MCP server URL.
3. Switch it on from the + menu in a chat.

Questions

What can the AI do in Brandfolder?

The AI can list your organizations and Brandfolders, search assets across a Brandfolder, collection, section or label, and read assets, attachments, custom field values, tags and labels. It can create and update assets and collections, add tags to assets, and delete an asset if you switch that tool on.

Does the AI see my Brandfolder credentials?

No. Your Brandfolder credentials are encrypted at rest and never shown to the AI. After you save them, they are not shown again, not even to you. The AI only sees the results of the tools it calls.

Can I control what the AI is allowed to do?

Yes. You choose which tools are switched on, so you can start with search and lookups only. Deleting an asset removes it and its attachments permanently, and it can require your approval before it runs. Every tool call is logged.

Does it work with ChatGPT?

Yes. In ChatGPT go to Settings › Apps & Connectors › Advanced and turn on Developer mode, then add your PipMCP link. Developer mode needs a paid ChatGPT plan: Plus, Pro, Business or Enterprise. The same link also works in Claude (Settings › Connectors › Add custom connector), Cursor and other MCP clients.

What does it cost?

PipMCP has a free plan with no credit card required. Paid plans bill per completed task. You also need your own Brandfolder account.

Why can the AI not see every asset?

The API key belongs to your Brandfolder user, so the AI sees the Brandfolders, collections and assets that user can access, and nothing more. If you want the AI to see less, connect with the key of a user who has narrower access.